Tootsie Roll Industry: The Place for Fun and Deliciousness | 2022

Tootsie Roll Industry Overview:

The info in this article is taken from Tootsie roll’s official website. The tootsie roll Industry starts in the early 1890s in New York City. Tootsie company was built by Austrian Jewish immigrant Leo Hirschfeld. After some time Leo renamed the company in 1922. The new name of the Tootsie roll company was Sweets Co. of America. According to the manufacturer’s website After a while, the owner of tootsie roll company Leo Hirschfeld made a large candy factory in New Jersey. 

Rubin want full control of the Tootsie roll company and agreed that Bemard would run the company as the president. The main mission of Rubin was to steadily increase sales and restore profits. They also want to change the formula Tootsie Roll by increasing the size of the candy. So they install a new plant and move from Manhattan to Hoboken, New Jersey, for a new plant. When Mr. Rubin died in 1948. They increase the company sales volume twelvefold. After his death, his elder brother William B. Rubin became the president of Tootsie Roll company. 

Tootsie Roll Industry Plant

It still became president till 1962. In 1962 after William’s death his daughter, Ellen Rubin Gordon, took control, by a lot of effort she became CEO of Tootsie roll company. Her husband Melvin Gordon. He was chairman and CEO of the company from 1962 to 2015. In 1966 Tootsie roll Industry install another plant in Ford City Industrial Park in Southwest Chicago. This plant is larger than other older plants. In the mid-1970s, about 900+ employees worked in this plant. At that time Rubin’s daughter Ellen Gordon and her husband Melvin was leading the company. 

As time went on, the Tootsie Roll Industry grew. Tootsie Roll Industry bought the Charms Co., which is a maker of lollipops in 1988. In 1990 with this, the company’s annual sales increase to $200 Million. In 1992 The company’s annual sales cross $400 Million and about 1700+ employees Tootsie Roll in the Chicago plant. At the start of 2000 Tootsie Roll Industry is handover over to William Rubin’s daughter and son-in-law. The company has acquired several famous brands of confections such as The Candy Corporation of America’s Mason Division (1972), The Charms Company (1988), Cella’s Confections (1985), Warner-Lambert’s candy division (1993; excluding gum and mints), Andes Candies (2000), and Concord Confections (2004).


The headquarters of Tootsie Roll Industry is located on the South Side of Chicago. The main production of this company is Candies. Tootsie Roll Industry has also a big plant in Mexico City. The Mexican plant produces many flavors of Tootsie Roll candy and Tootsie Roll Pop. After packing the candies and pop then they were ready to go to the Mexican market place and they also imported these to the U.S and Canada. There is also a small plant of candies in the Port neighborhood of  Cambridge, Massachusetts. The Spain plant produces candy for export to Canada.

Tootsie Roll Industry History


1896 Austrian immigrant Leo Hirschfield brings to the United States his recipe for a chocolaty, chewy candy, which he begins producing in a small store in New York City.

Tootsie Roll Industry has been around since 1896 and has developed an extremely strong following over the years.

The Tootsie Roll Industry was founded in the year 1896 when Leo Hirschfield created the first Tootsie Roll and named it after his daughter’s nickname, Clara “Tootsie” Hirschfield. Tootsie Roll Industry was first made in the year 1896.

In 1896, Leo Hirschfield, an Austrian Jewish immigrant to the United States, began work at a small candy shop located in New York City owned by the Stern & Staal berg firm.


Soon to explode was a journey with the manufacturer Stern & Staal berg, which Hirschfield merged with in the beginning decade of the 1900s.


1905 Tootsie Rolls Industry are now produced in a four-story candy factory in New York City.

The candy quickly made its way to production in a New York City candy factory in 1905.


In 1907, Hirschfield decided he wanted a chocolate-tasting candy that would not melt in the heat, and that would be an economical artificial alternative to traditional chocolates.


During the early 19th century, candy consumption was taking a turn into establishing America with a reputation “as a great candy-eating nation”. The name Tootsie Roll Industry was trademarked in 1908.


Around 1909, the Stern & Staal berg company started major marketing and advertising push on Tootsie Rolls Industry.


One of the first ads for Tootsie Roll candy was introduced in 1914 in the International Confectioner.


1917 The name of the company is changed to Sweets Company of America.

Candy at this time only sold for 5 cents for a package! In 1917 the name of the company is changed to Sweets Company of America.

In 1917, the name of the company was changed to The Sweets Company of America.


In 1917, the name of the company was changed to The Sweets Company of America. It was reformed and listed on the American Stock Exchange in 1919.


Another slogan for Tootsie Roll Industry created by The Sweets Company of America Inc., was the catchphrase, “Making the World Sweeter” in 1920.


1922 Sweets Company of America is registered with the New York Stock Exchange.

In 1922, Hirschfeld’s company was renamed Sweets Co. of America.

Owing to health and family issues, he committed suicide in 1922.


Concord Confections’ products are sold primarily under the Dubble Bubble brand which was introduced in 1928 and is known throughout the world.


1931 The Tootsie Pop, consisting of hard candy on the outside and chocolaty, chewy Tootsie Roll Industry on the inside, is invented.

In 1931, the Tootsie Pop — a hard-candy lollipop with Tootsie Roll filling — was invented, and quickly became popular with Dust Bowl refugees during the Depression era because of its low price.


When William Rubin bought the company in 1935, it operated a large candy factory in New Jersey.


1938 As the country emerged from the Depression, sales continued to grow.


A 1940s Factory Worker inspects Tootsie Pops as they are being made.

In the 1940s T.V advertisements became a major force in the competition among competitors selling in the same industry.


1941 A 50,000 square-foot addition is built onto the factory.


1945 With raw materials released in greater quantities, production increases and quickly surpasses pre-war levels.


1948 William B. Rubin becomes President of the Sweets Company of America.

When he died in 1948, he had increased the sales volume twelvefold.


1950 In the early years of television, the company sponsors popular children’s shows including Howdy Doody, Rin Tin Tin, and Rocky & Bullwinkle.


A print AD advertisement for Nut Tootsie Rolls, Tootsie Fudge, Tootsie Caramels, and Tootsie Pops was included in Life Magazine in 1953 when the company was still under the Sweets Company name.


1962 Melvin J. Gordon becomes Chairman of the company.

After his death, his brother William B. Rubin became president and remained president until 1962.


The history of the Tootsie brand continues to develop massively as it is further acquired by CEO Melvin Gordon who took control of the Sweets Company of America and changed the name to Tootsie Roll Industries LLC in 1966.

In 1966, Tootsie Roll Industry opened a large factory in the Ford City industrial park in southwest Chicago. In 1966, the company adopted its current name “Tootsie Roll Industries, Inc.”


1968 Tootsie Roll Industry expands operations to include the Philippines and other areas of the Far East.

Owl became the iconic mascot for the Tootsie brand and debuted in his first T.V commercial in 1968.


1969 Tootsie Roll Industry expands operations into Mexico.


Mr. Owl is born on August 4th, 1970, and takes his first attempt to try and find out just how many licks it takes to get the Tootsie Roll center of a Tootsie Pop!

1970 Tootsie Roll expands operations to include Canada.


1972 In June, the company acquires the Mason Division of Candy Corporation of America. Two famous candy names – Mason Dots and Crows – joined the Tootsie Roll family in 1972.


In 1985 Cella’s Chocolate Covered Cherries join the Tootsie Roll family.


1988 Tootsie Roll acquires the Charms Company. In 1988, Tootsie Roll Industry bought Charms Co., a maker of lollipops.


By 1990, when annual sales were close to $200 million, Tootsie Roll Industry was the nation’s leading producer of lollipops.


1993 The company acquires the caramel and chocolate brands of Warner-Lambert Company, which includes Junior Mints, Sugar Daddy, Sugar Babies, and Charleston Chew.

Perhaps one of its largest acquisitions was in 1993 when it took over the chocolate and caramel brand of Warner-Lambert Company and included expanding its product line further.


1996 Tootsie Roll Industry celebrates its 100th anniversary.


1999 Junior Mints celebrates its 50th anniversary.


2000 Tootsie Roll acquires O’TEC Industries and begins to manufacture Fluffy Stuff Cotton Candy.


2002 Tootsie Roll Industry celebrates its 100th anniversary of being listed on the New York Stock Exchange.


2003 Company production reaches more than 60 million Tootsie Rolls and 20 million Tootsie Pops each day.


2004 In August 2004, Tootsie Roll Industry acquires Concord Confections of Toronto, Canada, a market leader in the bubble gum category, known for exceptional quality. In 2004, Tootsie Roll Industry acquired Concord Confections adding a variety of Dubble Bubble, Wack-o-Wax, and vending candy products to its family.


Tootsie Roll Joined the World of Social Media on August 26th, 2008.  With a YouTube Channel, Multiple Brand Pages on Facebook and Twitter, Tootsie Roll Industry has expanded into Pinterest as well as Instagram and continues to expand its reach. Click on the images below to visit our Facebook pages.

Brand and Products

Tootsie Roll Industry brands and products include:


Fact-Checking 8 Claims About Crypto’s Climate Impact

Leave a Comment